WHY SONY

In the audiovisual environment “revolution” is often named. 

An example is the movie “Avatar” (2009), presented as revolutionary, but then resulted vaguely innovative only for the way CGI was used. 

MULTIFILM is a “real” revolution. Therefore it deserves the best; this means that a great cinema production society should take care of it, with the right budget and actors worth the challenge.

Maior Ltd. could put the project on Kickstarter and try to fund it with the help of the public, then contact a big sponsor (for example Toyota) and ask (in exchange for product placement and advertisement) the rest of the necessary funds to produce its first work: “Quantum Immortality”. With the amount of money gathered from the first work, it could easily produce the other works in total independence.
But this strategy has 4 disadvantages:
                • Maior Ltd. would be forced to disclose to the world the project of the MULTIFILM before actually releasing it, and with it part of the contents of its first work, which would be “demystifying”. It would be better instead to keep an aura of mystery until the day the finished work will strike the market changing the way people think about serial entertainment for ever. 
                • Maior Ltd. would maintain total control over the production; but couldn’t benefit of the “know how” of a bigger and more experienced company that already has vital resources and structures for the creation of such an ambitious project.
                • Maior Ltd. would keep the earnings deriving from the sale of the advertising space of its first MULTIFILM, but surely the presence of a big production company would help to involve more sponsorships and perhaps tempt them to raise the amount of investment.
                • MULTIFILM means: free endless serial entertainment for the viewers. This would cause several changes globally. For example many companies that today offer “pay per view” products (like Netflix) will have a competitor they didn’t expect that would strongly gather a huge market share. MULTIFILMs are new, they have better contents, better actors, could virtually never die out and will be free (only sponsors for commercial campaigns will pay to have one advertising space for every view) so it will be hard for the users of the world to continue dedicating the time they spend today with traditional audiovisual products (mostly serials) for which they even have to pay a monthly subscription (or a ticket for every view in case of the movie). Maior Ltd. will be then clashing with many multinational interests. Therefore it is more cautious associating to one of this giants of the market, to share the earnings and the prestige deriving from this revolution, to be granted collaboration and “protection”. 

Among all the possible top-level partners we decided to contact Sony (as first) for the following reasons:
                • Sony is the leader of the audiovisual sector. 

                • The works of Maior Ltd. provide the international valorization of the Japanese culture, considered one of the world’s most fascinating. For this reason the priority is to look for a sponsor of Japanese Origin. 

                • Unlike other multinationals, Sony does not produce only audiovisuals, but also technological products such as TV, hi-fi, Playstation ecc. So not only Sony could take advantage of selling advertisements spaces created by the MULTIFILM to other societies; it could even use those spaces to advertise (free) its products, with further advantage.    

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